Small Business Web-Design Omaha

Professional Web Design & Development Services

Custom Code - No Page Builders Or Wordpress

At Pale Black Dot, we do things a little differently. Instead of using page builders or Wordpress, we hand write all the code for our sites from top to bottom. This allows us to make custom designs, they load instantly, score perfect marks on Google Page Speed Insights, are more secure and actually impossible to hack, and we don't need to constantly update plugins or WordPress versions to prevent hacking.

Why Custom Sites Matter

1. Faster Load Speeds
2. Better Conversions
3. Better performing ads
4. Secure and stable
5. Higher rankings on Google
6. Boost your Google Business Profile perfomance

Better Load Times = More Conversions

It's very competitive online, and you need every edge you can get to stand out and overtake your competition. When everyone else is using a page builder and getting poor load times, you could be getting something different - something custom coded and loading instantly. This is important because if your website takes more than 3 seconds to load, you could lose up to 50% of your traffic because they leave before the site can load. They just don't want to wait that long. Our sites load so fast they don't have any chance to leave, allowing us to capture more leads to the site than your old one did.

Custom Coded Sites are More Secure

WordPress and other builders have lots of vulnerabilities and points of entry into the site that can be compromised. Like with Wordpress, if you aren't constantly updating your plugins and WordPress version then you are increasing the chances of getting hacked every day you don't. Hackers target WordPress more than any other platform because they are easier to get into (especially if you aren't doing your updates!).

With our custom websites, we take every precaution to ensure that these vulnerabilities are secure and there is little to no chance of your website being hacked. Any requests to any database, or content management system is made in the most secure way possible to ensure your website will remain stable no matter what.

Improve your search ranking

Better load times can improve your ranking on Google in a number of ways. The most common way is by just being faster. If there are two similar sites with similar content and domain authority, Google has stated that the one with the better Page Speed Scores and Core Vitals will win.

The other method is more indirect. When your site loads faster, more people reach it. And the more people you have going to your site can increase your ranking. And by focusing on Google's Core Vitals Metrics we can create a better user experience on the site to keep them on the site with higher session times and navigating the site with more clicks to other pages to learn more. With more traffic, higher session times, and better click through rates, we can improve our Google ranking by showing Google we are solving the users search queries and are experts in our field that visitors find valuable with our carefully written and helpful content.

Boost Your Google Business Profile

A faster loading website can also add extra boost to your Google Business Profile and help increase your visibility in Maps searches. Couple that with LOTS of 5 star reviews, images, and a full 100% complete profile, you will start seeing more leads coming from that profile than you had before. The more visible we can make your profile there, the more people that reach your site, and that's more people that our site can convert into a lead.